training
Marketing and Communication in a Changing World
Change page
Programme
9 Apr.
10 Apr.
11 Apr.
15 Apr.
17 Apr.
19 Apr.
23 Apr.
25 Apr.
9 April
from 10:00
to 10:30
Welcome & Introduction to the course
30'
from 10:30
to 11:30
Course introduction
Session 1
60'
10 April
from 10:00
to 12:00
Customer Centricity in Public Transport
Session 2
120'
11 April
from 10:00
to 12:00
Branding and its role in Public Transport Behaviour Change
Session 3
120'
15 April
from 10:00
to 11:30
Using Online Communication to sell PT
Session 4
90'
17 April
from 10:00
to 12:00
Placemaking: Enhancing Passenger Experience through monetising the value proposition of Public Transport
Session 5
120'
19 April
from 10:00
to 12:00
Incorporating Wayfinding imperatives into PT Marketing and Communications Design
Session 6
120'
23 April
from 10:00
to 11:30
Pricing: fare setting, ticketing and revenue management
Session 7A
90'
from 11:30
to 12:00
Non-fare revenue generation and its role in making public transport activity nodes
Session 7B
30'
25 April
from 10:00
to 11:30
MaaS, Big Data Analytics and Artificial Intelligence
Session 8
90'
Join this online course
Register Now