training
Marketing and Communication for the 'Revival’ of Public Transport
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Programme
25 Jan.
26 Jan.
27 Jan.
1 Feb.
2 Feb.
3 Feb.
7 Feb.
8 Feb.
25 January
from 10:00
to 10:30
Welcome and introduction to the course
30'
from 10:30
to 12:00
Session 1: Course introduction
90'
26 January
from 10:00
to 11:15
Session 2: Customer Centricity in Public Transport
75'
from 11:15
to 12:00
Case Study
45'
27 January
from 10:00
to 11:00
Session 3: Branding
60'
from 11:00
to 11:30
Case Study
30'
from 11:30
to 12:00
Workshop Break out
30'
1 February
from 10:00
to 11:30
Session 4A: Social Media
90'
from 11:30
to 12:00
Session 4B: Placemaking - Making the presence of Public Transport impactful
30'
2 February
from 10:00
to 11:30
Session 5A: Pricing: fare setting, ticketing and revenue management
90'
from 11:30
to 12:00
Session 5B: Non-fare revenue generation and its role in making public transport activity nodes
30'
3 February
from 10:00
to 11:00
Session 6: MaaS, Big Data Analytics and Artificial Intelligence
60'
from 11:00
to 11:30
Case Study: Enhancing the Rider Experience in the Post-COVID Era
30'
from 11:30
to 12:00
Workshop Break out
30'
7 February
from 10:00
to 11:30
Session 7: Workshop – Break out session
90'
8 February
from 10:00
to 11:30
Session 8: Workshop – Setting up a marketing and communication strategy post-COVID19
90'
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