Marketing and Communication for the 'Revival’ of Public Transport

UITP Academy is launching an online course on Marketing and Communication for the ‘Revival’ of Public Transport starting on 25 January 2022 and ending on 9 February 2022. The course features 7 interactive online sessions and 1 online workshop session focused on ‘Setting up a marketing and communication strategy post-COVID19’.

Which fundamental elements are needed to conceive an adapted revenue and marketing strategy? To succeed a combination of tools must be used effectively which will be addressed comprehensively in this online course:

• Why building a marketing and communication strategy around the customer is crucial
• Why building a strong brand image is vital
• How to make big data analytics an integral part of building marketing excellence
• Master digitalisation, in particular with social media and other communication channels
• Implement an effective pricing strategy and action plan
• Identify the right secondary income sources (non-fare revenue) for your organisation.

• Staff from sales, marketing, communication, business development and strategy/corporate departments
• Professionals interested in obtaining a wider and international perspective on the topic in public transport and eager to learn more from international best practice
• The course is adapted to experienced professionals eager to learn more about their activity in the field of public transport but also to newcomers in the sector
• The course welcomes participants from local transport authorities, public transport operators and the supply industry.

• Get inspired by our trainers, understand the main principles of revenue management, marketing and communication in public transport and learn from successful best practice
• Participate in interactive plenary sessions with introduction an by course leaders, presentations by trainers and open discussions with participants
• Challenge your practical knowledge on the effectiveness and quality of marketing and communication services
• Address topics and issues from an international perspective, enriched by different cultural approaches and points of views
• Participate in practical exercises ‘in the field’ allowing you to apply the principles and methods learnt during the training course
• Benefit from a unique exchange of knowledge and experience between professionals

UITP Training Programmes and all related processes are certified for ISO29990:2010 – the standard for learning services for non-formal education and training.