Customer Attraction Playbook

UITP Australia New Zealand and Accenture have partnered to produce a new publication focussing on practical measures the public transport industry can implement to attract passengers back to the network and grow modal share.

The Customer Attraction Playbook identifies emerging themes in customer experience highlighting opportunities for the public transport sector to better meet customer needs.

The playbook includes:

• Emerging themes in customer experience on public transport.
• Customer needs at each moment along their journey on public transport.
• Opportunity spaces where the public transport sector could meet these needs to encourage previous customers back to our services and expand our market share when it comes to how people choose how to travel around our cities and regions.

Download the playbook.