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Category: Marketing
5th UITP International Conference on Marketing Successfully marketing public transport: Changing attitudes, influencing demand, increasing performance Lisbon, 7-9 October 2009 - Conference proceedings
Published: October 2009 Format: CD
Contents:
The CD-Rom contains the full set of proceedings of the 5th International Marketing Conference organised in Lisbon in October 2009.
4th UITP International Marketing Conference The best of innovation in marketing Available as from 15 October 2009 Malaga, 14-16 novembre 2007 - Conference proceedings
Published: November 2007 Format: CD
Contents:
The CD-Rom contains the full set of proceedings of the 4th International Marketing Conference organised in Malaga in November 2007.
3rd International Marketing Conference Improving Quality, Raising Incomes, Reducing Costs Vienna, October 2005 - Conference proceedings
Published: October 2005 Format: DVD
Contents:
The DVD contains the full set of proceedings of the 3rd International Marketing Conference organised in Vienna in October 2005.
2nd International Marketing Conference How to Make Citizens Proud of Using Public Transport Services?
Paris, November 2003 - Conference proceedings
Published: January 2003 Format: CD
Contents:
The solutions to several important questions are given in this CD-Rom: How to measure satisfaction? How to give an image-enhancing picture of public transport. What is successful branding? What is the future of public transport in 'car countries'? How to involve clients in the process of designing transport supply? Which strategy for the rational use of the different modes?
Marketing Best Practice
UITP Commission on Marketing & Product Development
Published: January 2003 Format: Hardcopy
- Full Colour
- 18 pages
Contents:
This handbook presents the recent projects of the Commission on Marketing and Product Development. The chapters include: Keeping the customer informed - Use the website - Providing good passenger information - Profitable traffic information - Real time information - Free newspapers as an effective marketing tool - Design & branding - Corporate communication campaign - Introducing new passengers to public transport - How to get passengers to travel off peak - Changing passenger's habits - Catching them young - Developing customer loyalty - Business-to-business marketing - Customer service relationships - The real value of value added - Corporate social responsibility
1st International Marketing Conference Marketing Public Transport Barcelona, October 2001- Conference proceedings
Published: January 2001 Format: CD
- 18 speaker presentations
Contents:
This conference was a world first for marketing and public transport, bringing together public transport actors and marketing and communication professionals from all over the world. The conference offered a comprehensive insight into marketing strategies and operations to preserve existing customers and attract new clients. It also showcased a variety of successful approaches and instruments developed by companies and authorities, towards a customer-oriented approach. The conference demonstrated how marketing plays a fundamental role in the management of public transport systems in this new market environment.
Switching to Public Transport & Technical Handbook UITP - Socialdata
Published: January 1998 Format: Hardcopy
- Full Colour
- 28 pages
Contents:
This experiment, with over 40 operators in Europe - UITP members and associate member SOCIALDATA (Munich) - shows that effective marketing can increase ridership levels in public transport. The full report is in two parts - the report and an additional technical handbook. The background and developments that led to this new approach to marketing public transport are illustrated. A global overview is also given of the respective marketing projects in 13 European cities, showing the range of options used to get into direct contact with (potential) customers and the success of the different marketing actions. Most projects were experimental with the target group being a few hundred people. But the results show how a small investment in well-targeted marketing can deliver big changes in peoples use of public transport.
